![]() You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. ![]() ![]() ![]() You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. The course provides you with a unique, authentic, and industry relevant learning opportunity. Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create.Create cohesive user experiences across different platforms.Identify, understand, and engage different audiences in your stories.Shape your ideas into compelling and well structured narratives and complex story worlds.This course will help you to design a strategy for developing and telling your own transmedia story. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Ġ03: THE BBC’S SHERLOCK, TRANSMEDIA FROM INCEPTION. Six methods of detection in Sherlock Holmes | OUPblog. New York: New York University Press, pp.95-96. Its continuous and ever-growing popularity over the past two centuries show how highly regarded the narrative is considered in relation to transmedia strategies, techniques and correct implementation, demonstrating that “successful transmedia worlds (can) exert a powerful effect over fans” (Schell, pg.303). As O’Brien (2013) stated, it has experienced major successes in every single platform. (O’Brien, 2013)Īlthough most of these elements are presented in the TV series as well, the writer for Sherlock (2010) introduced the characters into the Internet world and made this legend figure an ‘ online celebrity‘, which make the story more believable.įrom books to drama to films to games to online blogs, Sherlock Holmes and his story have continued evolving as a transmedia work. Holme’s methods of detection used during cases have been distinctive to that of the original book, which was based on traditional elements such as fingerprints, typewritten documents, handwriting, footprints, ciphers, and dogs. Sherlock (2010), a new profound adaption TV series from this classical novel and produced by BBC, brought the charming detective to the stage in 21st century London. (Jenins, 2010) While Sherlock Holmes has proved to be one of the longest lasting narrative stories, it is significant to find out how the narrative has been adapted in terms of content and platforms. As The Matrix was described as an example of transmedia storytelling, he stated that “transmedia story unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole”. Transmedia narrative can be seen as part of the convergence culture and remediation according to Henry Jenkins.
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